Vision-Based Leadership At Southeast Asia's Leading Service Enterprise: Etic Or Emic?
نویسندگان
چکیده
منابع مشابه
Etic or Emic? Measuring Culture in International Business Research
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The consumer ethnocentrism concept and its measure, the CETSCALE, remain very popular in cross-national research chiefly because they serve as a means to understand consumer attitudes toward imports. But the usage of consumer ethnocentrism and its measure are based on the premise that they have universal or etic properties. Conflicting studies, however, find that the scale’s structure is far mo...
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ژورنال
عنوان ژورنال: Journal of Applied Business Research (JABR)
سال: 2012
ISSN: 2157-8834,0892-7626
DOI: 10.19030/jabr.v28i5.7227